There’s almost a scientific basis for the popularity of websites, webcasts, and podcasts. Digitally available media has become a lucrative business. In Ken Doctor’s “An Island No More: Inside the Business of the Podcast Boom”, it explains how podcasts have a similar impact as when the internet first started; it’s slowly but surely. I remember when podcasts used to be a special feature when the iPod was big in the market.
Podcasts are defined as a series of digital media files—usually done either in audio or video that are available for download. The files are accessed via special software application known as a podcatcher that “syncs” to the file available that gives them a general difference to files that are under direct download or streaming. “Files can automatically identify and retrieve new files associated with the podcast when they are made available, and that these files can be stored locally on the user’s computer or device for offline use.” (InfoTech USA, 2009) I remember the time when I would associate podcasts with exclusivity, particularly with Apple. The necessity for podcasts grew because it became a cheaper way of promotion and awareness. It didn’t take long for companies to realize that it could also earn a decent amount of revenue while saving money and staying within budget.
An example of this would be the effect that podcasts have on artists. Essentially, freelancers, they grab on remote opportunities to showcase their ideas and talents. Another citation would be small-scale or starting businesses who pay a modest fee to get their podcast on online platforms such as YouTube or SoundCloud for an official podcast series of a project. Their work can be viewed multiple times and the potential of being discovered.
The keywords with podcasts are segments and production—as these sounds and episodes are never before seen or heard and are not random. Podcasts usually have scripts and direction at a professional level, even though it has a mass streaming. It didn’t take long for companies to catch on with the podcasting trend. While this becomes a never-ending competition for those who are just developing their craft, the desire for monopoly has extended in digital media. Advertising and fashion companies and even Broadway suits have followed suit and so has Disney. On August 21 of this year, the Disney company announced its streaming services through its streaming company BamTech, expected to launch next year or in 2019. With its aim of having audiences go back to Disney’s services, it is a direct-to-consumer viewership that promises trailers and teasers for Disney Animation, Pixar and the Disney Channel with a few others. Their recently established website contains Disney podcasts to help plan your next trip to navigate Disney theme parks with a way of storytelling—original content that you can expect more in the coming months.
They say that at the end of the day, companies eventually have the advantage of being successful with technology being driven by their desire to increase consumer numbers. With people going for their attractions, souvenirs, top bags for Disney World or even just watching their films, it seems like this tendency is not likely to end and podcasts could just be another novelty that would make brand names seem new to visually and audibly stimulated fans.